As time has passed and we have entered the new year, we have all thought about our New Year’s resolutions. That being said, entering 2021, now is the perfect time to consider updating your website. Since your website represents your online essence, it is important to regularly update, adapt, and redesign it for our times.

Here are three reasons why you should do this in 2021

1. Your website is not mobile-friendly

According to figures published by the ONS (Office for National Statistics), the internet is accessed by 78% from phones and mobile devices. This shows us how important it is for your website to be mobile-friendly.

Google has changed search indexing to be “mobile-first.” This means they will use the mobile version of the page, rather than the desktop version, for ranking and indexing.

2. Your website is not easy and pleasant to navigate

Most visitors will decide within the first few seconds of entering the site whether to stay or leave. Designing a quality website is about the user experience and how easily they can navigate your website. Therefore, it means that you should be able to easily move around the website when making a decision and need information from the site.

3. The content on your website is no longer relevant.

Content is one of the most important elements of your website. Older ones can be difficult, if not impossible, to update, but with new platforms, you can update your website when you need to. A website that is periodically updated with relevant and modern information shows that the business you own is attentive, up-to-date, and concise. A website that is not updated rarely attracts new people. The conclusion is that you can attract new customers to whom you can offer quality products or services, thus making their lives easier, with a website that has everything in place!

Content certainly comes first, so it is essential to have a website that allows you to add new content if you want your website to be successful in 2021 (and implicitly you)!

And because we care about you and know that it is better to offer more than expected, we offer you a fourth point, namely:

4. Your website no longer reflects the business you own.

Obviously, 2020 was a difficult year for everyone, especially for small businesses. Many companies have had to change the way they do business and the way they trade, probably moving from physical space to online. Other companies have expanded or changed their services, such as restaurants that now offer delivery services (which they probably did not do before). It was practically a case of adapt or go out of business.

The question is whether your website has kept up with these changes? Does it reflect the business you own as it is now?

Redesigning the site may be the last thing on your mind, but it may not be as expensive as you thought.

At Xplication, we want to make the process as simple as possible, guiding you through every step of the process. Contact us now to see how we can help you!